This refers to the number of people who are leaving your blog after reading one post. Ideally you want to keep people sticking around for more. A good bounce rate for a blog is considered to be 30 – 50%. There’s lots you can do to encourage people to stay on your site, linking to your old posts, highlighting relevant and popular posts. Having said that I have never been asked what my bounce rate is! You can find out your bounce rate using Google Analytics.
Domain Authority. This is a number between 1 and 100 that tells someone how much authority your website has. The authority comes from people linking to your website from theirs, either because you’ve written something awesome, or you have written a guest post for their site etc. The more authority a site has the higher up the search rankings it will appear. A DA of above 25 is good. I’ve heard it said that 40 is the dream! Please note that if you are not self hosted your DA will not be unique to your site. You can check your DA using Moz.
A legal requirement to disclose where you have been paid to write a post, or been given goods in exchange for a post.
Follow / No Follow Links
If you are using WordPress any links you insert into a post are automatically follow links. Google can penalise you for using follow links in posts that you have been paid to write about the site you are promoting. It is seen as a paid link. Whilst these links are not illegal, there is a risk of google black-listing you.
Follow links are a hot debate in the blogging world. Some bloggers never use paid follow links, some do. When I asked a renowned SEO expert her opinion on the matter it was simply “Your blog, your rules.” Either way it is important that you understand them to be able to make an informed choice.
To complicate things further, good SEO means having a mix of follow and no follow links within posts.
There are plugins available that will change links for you, but I have yet to find one that doesn’t break my existing links. It is really straight forward to change a link to no follow in the html code on your text editor. Simply insert the underlined text.
<a href=”https://lifeloveanddirtydishes.com/blog-geek-tips/blog-geek-tips-seo-definitions/” target=”_blank” rel=”nofollow”>
Google Analytics aka GA is the place to go for accurate stats and demographic breakdowns of your users. You just have to add a simple bit of code (and there are really straight forward instructions or a plugin you can use) and you have all your site data at your finger tips. See additional reading for a great post about understanding Google Analytics.
HTML (Visual /Text)
You will often hear people refer to editing the html text in your post. In WordPress this means quite simply changing you view from visual to text when editing, to make those amends. For example if you are copying the code for a linky badge you will need to paste it in the text editor, not the visual one. When you switch back to visual you will see the image for the badge. If you were to paste the code in the visual editor, you would just see the code and not the image.
Klout is another score based system which looks at your social media influence. Simply sign up and link your social media accounts to get your score. Again the bigger the number the better. An average Klout score is around 40. However the higher the number, the harder it is to go up. See additional reading for a great post about Klout.
A linky is kind of a virtual blog party. You link up your post to the hosts linky post and comment on other posts that have linked up. It’s a fantastic way to get your posts seen, discover other great blogs and share the blog love. It’s also quite time consuming! See the additional reading for a great guide to linkys.
Going self hosted will change your life! By paying someone to host your site, which can be as little as £2.99 a month, you don’t have to be restricted and can monetise your blog. Being self hosted allows you much more creativity with how your site looks. If there’s something you want your site to do, then there’s normally a plugin that can help you do it. Read my blog geek tips on reasons you should be self hosted and take the plunge.
Search Engine Optimisation can seem scary at first. There are so many elements to it, tags, headings, key words, back links. But getting to grips with SEO early on will save you lots of work in the future and help get readers to your blog. Read these SEO definitions for some clarification.
Additional Reading: Check out these posts for some great beginners help…
- 7 Truths You Need to Know About Klout– Slouching Towards Thatcham
- 10 Things I Wish I’d Known When I Started Blogging – What The Red Head Said
- How to Understand Google Analytics – You Baby Me Mummy
- The Linky Guide – Cuddle Fairy
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